Media Discourse About Entrepreneurial Journalism

Drawing on insights from field theory, this article examines journalists’ textual and discursive construction of entrepreneurial journalism from 2000 to 2014. The goal is to understand how such discursive practices contribute to the articulation and legitimation of entrepreneurial journalism as a form of cultural capital as the field’s economic imperatives change. The findings suggest that "entrepreneurial journalism" is a condensational term: it is defined broadly and loosely but generally in a positive way. Despite the potential for disruption to long-standing journalistic doxa, particularly normative stances related to the separation of editorial and commercial interests, much of the examined discourse seems to reflect a belief that entrepreneurialism is not only acceptable but even vital for survival in a digital age.