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Steve Cooper and Jim Crompton’s new book traces the failures of ‘Digital Oilfield 1.0’ and the movement’s resuscitation in today’s ‘digital transformation’. Big data and analytics will fail too unless there is a renewed focus on data management fundamentals, perhaps with the deployment of a master data management solution like EnergyIQ’s TDM, used throughout in a soft sell-cum-illustration of the ‘fundamentals’. The authors argue that ‘things will be different this time’.
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Neil McNaughton (2019) studied this question.
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