Corporate social responsibility for potential resource acquisition: an empirical evidence in Vietnam

Corporate social responsibility (CSR) has greatly contributed to business performance in both developed and emerging economies. This study focused on CSR related to business organisation image, employees' respect, satisfaction, especially remuneration policy, and evaluated their effects on potential resource acquisition in the businesses. To conduct this, a sample data of 524 respondents at 13 universities in six Vietnamese provinces was selected. Results demonstrate that CSR related to business organisation image can positively affect potential resource acquisition. A higher level in CSR related to employees' respect can positively promote a greater potential resource acquisition. In addition, CSR related to employees' remuneration policy has greatly impacted on potential resource acquisition.