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January 1, 2026International Journal of Intelligent Enterprise

The influence of personality on womens entrepreneurial orientation: an ISM and MICMAC-based analysis

Roohi Naaz Bharti Ramtiyal Soni Shipra Agarwal Shubha Johri

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Key Points

The central aim is to explore the relationship between personality traits and entrepreneurial orientation specifically among women.
Utilized ISM (Interpretive Structural Modeling) for framework development
Employed MICMAC (Matrix of Cross Impact Multiplication Applied to Classifications) for impact analysis
Focused on women entrepreneurs as the target population
Identified key personality traits that influence entrepreneurial orientation
Demonstrated a significant correlation between certain personality traits and entrepreneurial success
Outlined actionable strategies for enhancing entrepreneurial skills in women based on findings

Implication

This analysis investigates how personality affects entrepreneurial orientation in women, suggesting actionable insights for development.

Abstract

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Cite This Study

Naaz et al. (2026) studied this question.

synapsesocial.com/papers/69994c27873532290d020749 https://doi.org/10.1504/ijie.2026.10076418

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