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Cross-sectional investigation reveals high awareness of Filipino values in Gen Z students, suggesting ongoing cultural adaptation.
Young people today live in a world where technology and global influences shape their daily lives, yet traditional Filipino values continue to guide relationships, family, and community. Understanding how Generation Z students recognize these values reveals how culture adapts to modern challenges while still holding on to its roots. Data were collected from a stratified sample of 114 Gen Z students across seven academic departments at San Isidro College administering a researcher-made questionnaire. Using descriptive statistics and one-way ANOVA, the study summarized awareness levels and compared Filipino values across domains, ensuring broad representation and a clear overview of how youth connect with these values. The findings indicate that Gen Z students maintain a high level of awareness of Filipino values across personal, social, and community dimensions. However, this strong awareness exists alongside challenges brought by modern and technological influences, which affect how these values are practiced in daily life. The results suggest that strengthening awareness alone is not sufficient, as sustained efforts are needed to support Gen Z students in living out Filipino values amid the demands of contemporary society.
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Masong et al. (2025) studied this question.
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