The Influence of Digital Multitasking on Cognitive Attention and Academic Productivity Among University Students

The proliferation of digital devices has transformed learning environments, enabling constant access to information and communication platforms. However, the practice of digital multitasking—simultaneously engaging in academic tasks while interacting with social media, messaging platforms, or entertainment applications—has raised concerns regarding its cognitive and academic implications. This study investigates the influence of digital multitasking on sustained attention, cognitive load, and academic productivity among university students. A mixed-method research design was employed involving cognitive attention testing, self-reported productivity assessment, and behavioral observation. The findings reveal that high-frequency digital multitasking is associated with reduced sustained attention span, increased cognitive load, and lower task efficiency. The study contributes to understanding the psychological mechanisms underlying multitasking behavior and offers implications for academic performance enhancement strategies.