Exploring Factors that Influence Higher Education Chinese Students’ Adoption of Online Videos for English Pronunciation Learning

This paper presents a quantitative approach to explore Chinese students’ acceptance of using online English pronunciation video clips to learn English pronunciation in a Hong Kong higher education institution. A convenience sample of 145 students completed the online questionnaires which were designed to measure the effects of the students’ belief on their behavioral intention of using the video clips for English pronunciation learning. These effects include relevance of using the video clips to the students’ major of study, learning performance enhancement by the video clips, ease of use of the video clips, and influence from the students’ social groups. The paired-samples t-test results showed that the Chinese students are more inclined to accept the use of these video clips for English pronunciation learning. The results of correlation and multiple regression analyses indicate that their relevance for major strongly influences their performance expectancy while their performance expectancy and social influence affect their behavioral intention significantly. These findings indicate that the Chinese students, especially those with a major related to English pronunciation, like to use the online English pronunciation video clips for English pronunciation learning and provide implications for their social groups to facilitate adoption of the online English pronunciation videos.