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February 23, 20260 citationsOpen Access

Designing User Interfaces for Low-Literacy Populations in Sub-Saharan Africa: A Case Study from The Gambia

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KJKamara JallowUniversity of the GambiaSJSallah JawandoUniversity of the GambiaBSBinty SoweUniversity of the Gambia

Key Points

  • The aim was to explore how user interfaces can be designed to better serve low-literacy populations in Sub-Saharan Africa.
  • Mixed-methods approach with surveys and usability testing
  • Surveys collected user preferences from 100 respondents
  • Usability testing involved 20 participants assessing interface elements
  • 75% of respondents preferred simple and clear interfaces
  • Usability tests showed a 40% improvement in task completion time with simplified UI

Abstract

Low-literacy populations in Sub-Saharan Africa face significant challenges accessing financial services through digital platforms. A mixed-methods approach was employed, combining surveys to gauge user preferences (N=100) with usability testing sessions (n=20). In the survey, 75% of respondents preferred simple and clear interfaces over complex ones. Usability tests revealed an average improvement in task completion time by 40% when users interacted with simplified UI elements. User-centred design principles were effective in improving digital financial access for low-literacy populations in The Gambia, although further testing is needed to refine these designs. Future studies should include more diverse sample groups and incorporate user feedback loops into the design process. Low-literacy, User interfaces, Digital finance, Sub-Saharan Africa, The Gambia

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Cite This Study

Jallow et al. (2000) studied this question.

synapsesocial.com/papers/699ba07072792ae9fd8700c8https://doi.org/10.5281/zenodo.18721297
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