National survey investigates how consumer attitudes influence the purchase of upcycled food products, suggesting avenues for sustainability.
• National survey investigated consumer acceptance of milk enriched with upcycled peanut skins • Developed a conceptual model based on Technology Acceptance Model • Identified that consumer attitudes and emotions are essential in the purchase intentions of upcycled foods • Identified social influence as a determinator of consumers’ attitudes and purchase intentions • Inform and advance research, practice, and policy that promotes upcycled food products
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Peng et al. (2026) studied this question.
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