What question did this study set out to answer?

Investigate factors that influence consumer purchase intentions for milk enhanced with upcycled peanut skins.

February 23, 2026Cleaner and Responsible Consumption2 citationsOpen Access

From Waste to Sustainability: Exploring Consumer Purchase Intentions of Milk Enriched with Upcycled Peanut Skins

LPLu PengBinzhou University FXFan XuUniversity of New Mexico JWJennifer WaldeckUniversity of Georgia

Key Points

Investigate factors that influence consumer purchase intentions for milk enhanced with upcycled peanut skins.
Conducted a national survey to assess consumer acceptance
Developed a conceptual model based on the Technology Acceptance Model
Analyzed the role of consumer attitudes and emotions in purchases
Examined social influence on attitudes and intentions
Consumer attitudes and emotions significantly influence purchase intentions for upcycled products
Social influence is a key determinant of consumer attitudes
Findings suggest potential growth for upcycled food markets

Abstract

• National survey investigated consumer acceptance of milk enriched with upcycled peanut skins • Developed a conceptual model based on Technology Acceptance Model • Identified that consumer attitudes and emotions are essential in the purchase intentions of upcycled foods • Identified social influence as a determinator of consumers’ attitudes and purchase intentions • Inform and advance research, practice, and policy that promotes upcycled food products

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