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January 1, 2026Middle East J of Management

The role of consumer engagement drivers and attitude in online purchase decision-making: moderating effects of brand trust

Bestan Nihad Ismael Abdulqadir Rahomee Ahmed Aljanabi

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Key Points

To explore how consumer engagement drivers and attitudes affect online purchase decisions and the role of brand trust.
Analyzed the relationship between consumer engagement drivers and purchasing decisions
Examined the impact of brand trust as a moderator
Used surveys to gather data from online consumers
Identified key consumer engagement drivers influencing purchase behavior
Found that positive attitudes enhance purchasing likelihood
Demonstrated that brand trust moderates the relationship between engagement drivers and purchase decisions

Implication

This research reveals that consumer engagement and attitudes impact online purchase decisions, highlighting brand trust's moderating role.

Abstract

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Cite This Study

Ismael et al. (2026) studied this question.

synapsesocial.com/papers/699f95ba1bc9fecf3dab3cb3 https://doi.org/10.1504/mejm.2026.10076500

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Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Factors Influencing Online Purchase Decision and the Moderating Role of Technology FactorsOriginal Research · 2025
2The Influence of Brand and Social Cause on Cause-Related Purchase Decisions: An Indian PerspectiveOriginal Research · 2026
3Beyond likes and shares: A review of pathways from consumer engagement to brand loyalty in social media brand communities.Review · 2026
4An effect of engagement on developing employability skills of studentsOriginal Research · 2026
5What drives consumers to purchase cryptocurrencies An empirical investigationOriginal Research · 2026

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