Business research in Africa, particularly in Kenya, is crucial for understanding economic behaviors and developing effective policies. This comparative study employs a mixed-method approach, integrating both qualitative and quantitative data analysis to examine the impact of various business strategies across different sectors. The analysis reveals that effective regulatory frameworks significantly enhance business performance in Kenya's financial sector, with compliance rates exceeding 90% among major banks and insurance companies. In conclusion, this study underscores the importance of robust policy support for businesses to thrive in Kenya's dynamic economic environment. Policy makers should prioritise strengthening regulatory oversight and fostering a conducive business climate to further boost economic growth and stability. Business Research, Policy Implications, Kenya, Comparative Analysis
Muriuki et al. (2002) studied this question.