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February 25, 2026Open Access

Emotional Branding and Its Influence on Purchase Intentions

P.M. Shiyana A. Arulmithradevi

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Key Points

This paper explores how emotional branding affects consumer purchase intentions and loyalty.
Review of existing literature on emotional branding and consumer behavior.
Analysis of psychological mechanisms connecting emotions to brand choice.
Investigation of emotional cues, storytelling, and brand personality.
Consumers are more likely to purchase brands that evoke positive emotional experiences.
Emotional branding fosters long-term consumer loyalty and advocacy.
It enhances perceived brand authenticity and consumer satisfaction.

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Implication

Conceptual paper examines emotional branding's impact on purchase intentions, suggesting its strategic importance for brands.

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Cite This Study

Shiyana et al. (2026) studied this question.

synapsesocial.com/papers/69a1357fed1d949a99abf6c7 https://doi.org/10.5281/zenodo.18771930

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