Rethinking the Role of the Car in a MaaS Framework ‐ Insights from a Rural Context

This policy note proposes a focus on ways to make better use of the private car and a corporate commitment model as offering potential to deliver an appealing Mobility as a Service (MaaS) offering in low-density settings, which are dominant in rural and regional jurisdictions. A set of next steps are presented as part of establishing the economic and social merits of MaaS in a rural and regional setting.