This analysis reveals consumer preferences for domestic chicken in Ghana, indicating the need for enhanced food safety standards.
Consumers in Ghana prefer domestic to imported chicken and are willing to pay a premium fordomestic chicken. •Imported chicken can be regarded as a (weak) substitute rather than a complement for domesticchicken. •Income is a significant driver of domestic chicken consumption in Ghana. •Consumers in Ghana prefer antibiotic-free, highly convenient (chicken cuts), and fresh (chilled)chicken. •Policymakers need to invest in food safety standards to address consumers‘ safety concerns.
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Asante‐Addo et al. (2020) studied this question.
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