Advertising Criticism Education in the AI Era: A Classroom-Based Study of Learner Experiences

Ji-Eun Kim

doi:10.16914/ar.2025.147.5

December 31, 2025Advertising Research

Advertising Criticism Education in the AI Era: A Classroom-Based Study of Learner Experiences

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Key Points

Generative AI significantly shapes critical thinking and learner experiences in advertising criticism education.
Students utilized generative AI for idea exploration and information enhancement, while maintaining personal interpretation skills.
Assessment of learner reflections highlights the need for academic integrity and effective evaluation design in AI-integrated education.
Participants expressed concerns that uncritical use of generative AI may weaken their cognitive skills and subjective agency.

Implication

This classroom-based study reveals impacts of generative AI on critical thinking in advertising education, suggesting reflective approaches are needed.

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Cite This Study

Ji-Eun Kim (2025) studied this question.

synapsesocial.com/papers/69a75b0ac6e9836116a21a2d https://doi.org/10.16914/ar.2025.147.5

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Advertising Criticism Education in the AI Era: A Classroom-Based Study of Learner Experiences

Key Points

Implication

Abstract

Discussion

Cite This Study

Advertising Criticism Education in the AI Era: A Classroom-Based Study of Learner Experiences

Key Points

Implication

Abstract

Discussion

Cite This Study

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