Emotional and cognitive mechanisms of eco-social receptivity: Exploring tourism brand e-vocacy in AI-enabled travel

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Consumer engagement is driven by emotional mechanisms that enhance eco-social receptivity in tourism brands.
Key findings suggest high rates of e-vocacy reflect strong brand loyalty and trust, impacting tourist choices.
Assessment using market analysis and AI-driven insights reveals cognitive mechanisms at work in decision-making.
Highlights the need for understanding emotional aspects to improve tourism strategies and consumer relationships.

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Observational analysis explores e-vocacy through tourism brand interactions in AI-enabled contexts, indicating significant consumer engagement.

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Imran et al. (2026) studied this question.

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Observational analysis explores e-vocacy through tourism brand interactions in AI-enabled contexts, indicating significant consumer engagement.