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March 3, 2026International Journal of Innovative Research in Technology0 citationsOpen Access

Influence Of Sustainable Marketing Practices on Brand Image Formation and Customer Loyalty in The Electronics Industry

MSMohammed Samiuddin SaheemMSMohammed Sohrab

Key Points

  • Sustainable marketing practices enhance brand image significantly among electronics consumers, fostering loyalty.
  • Research indicates that effective waste management education can improve brand perception in the electronics sector.
  • This observational analysis focuses on the relationship between sustainable marketing and consumer behavior in electronics.
  • Findings suggest that integrating sustainability in marketing is vital for brand loyalty in the competitive electronics market.

Abstract

Explore the article titled Influence Of Sustainable Marketing Practices on Brand Image Formation and Customer Loyalty in The Electronics Industry from IJIRT Volume 12, Issue no. This study evaluates the effectiveness of teaching programs on waste management knowledge among women.

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Cite This Study

Saheem et al. (2025) studied this question.

synapsesocial.com/papers/69a75d7ec6e9836116a2796dhttps://doi.org/10.64643/ijirtv12i7-191022-459
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