Quality over quantity: an analysis of Afghanistan consumers’ preferences for fruit safety and quality attributes

Nurul; Nurul Nadia Ramli; Hamidullah Younisi; Mohammad Wasif Amin; Zabihullah Farid

May 1, 2025

Quality over quantity: an analysis of Afghanistan consumers’ preferences for fruit safety and quality attributes

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Key Points

Consumer preferences prioritize fruit safety and quality attributes, indicating growing awareness.
Quality attributes and safety are key factors for Afghan consumers, with nutritional value being significant.
Assessment of preferences was conducted through surveys among various consumer groups across regions.
The findings highlight the need for improved food safety standards and quality control in the local fruit market.

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Implication

Observational analysis reveals consumer preferences for fruit safety and quality attributes in Afghanistan, suggesting a shift towards prioritizing health benefits.

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Cite This Study

Nurul et al. (2025) studied this question.

synapsesocial.com/papers/69a75e5fc6e9836116a28e18

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