The paradox of trust in health care in the age of social media

Marcello Ienca; Céline R. Gounder; Ezekiel J. Emanuel

doi:10.1016/s0140-6736(25)02556-5

February 1, 2026The Lancet

The paradox of trust in health care in the age of social media

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Key Points

Trust in health care is increasingly complicated by the influence of social media, leading to paradoxical engagement.
Key evidence shows that while social media can enhance information sharing, it also breeds skepticism among patients and providers.
Analysis of patient experiences across various platforms highlights the dual role of social media in shaping perceptions of care and trust.
This suggests that health care leaders must navigate these dynamics carefully, as social media's impact raises significant implications for communication.

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Implication

Observational analysis reveals trust challenges in health care due to social media, suggesting critical re-evaluation of patient-provider interactions.

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Ienca et al. (2026) studied this question.

synapsesocial.com/papers/69a7601ec6e9836116a2c8ec https://doi.org/10.1016/s0140-6736(25)02556-5

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The paradox of trust in health care in the age of social media

Key Points

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The paradox of trust in health care in the age of social media

Key Points

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Implication

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