Governance challenges in leveraging Olympic Games for region branding

Etienne Doré-Lesachey

doi:10.1057/s41254-026-00428-6

February 3, 2026Place Branding and Public Diplomacy

Governance challenges in leveraging Olympic Games for region branding

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Key Points

Region branding can significantly shape perceptions and attract visitors to host cities, enhancing economic impact.
Stakeholder engagement is crucial for successful event management, with diverse interests needing alignment to overcome governance challenges.
The analysis identifies critical governance elements, such as policy frameworks and collaborative strategies, for maximizing Olympic events' branding potential.
Highlights the importance of understanding local contexts and governance dynamics to effectively leverage the global stage of the Olympics.

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Implication

Observational analysis highlights governance challenges in region branding via Olympic Games, indicating potential for effective strategy development.

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Etienne Doré-Lesachey (2026) studied this question.

synapsesocial.com/papers/69a7603dc6e9836116a2cc8f https://doi.org/10.1057/s41254-026-00428-6

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Governance challenges in leveraging Olympic Games for region branding

Key Points

No abstract yet

Implication

Discussion

Cite This Study

Governance challenges in leveraging Olympic Games for region branding

Key Points

No abstract yet

Implication

Discussion

Cite This Study

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