Organizational Creativity and Sustainability-oriented Innovation as Drivers of Sustainable Development: Overcoming Firms’ Economic, Environmental, and Social Sustainability Challenges

Key Points

• Organizational creativity drives sustainability-oriented innovation, enhancing firms' overall performance.
• Firms that integrate economic, environmental, and social sustainability tend to achieve better outcomes.
• Analysis of various organizations highlights the interplay between creativity and innovative sustainability practices.
• Emphasizing sustainability can promote a competitive advantage, addressing pivotal economic and social issues.