Understanding the role of consumer interaction with brand and influencer endorsement in reinforcing brand perception and purchase intention in fashion industry | Synapse
March 3, 2026
Understanding the role of consumer interaction with brand and influencer endorsement in reinforcing brand perception and purchase intention in fashion industry
Key Points
Consumer interaction enhances brand perception, leading to increased purchase intentions.
Influencer endorsement significantly influences how consumers perceive brands and make purchasing decisions.
An observational analysis in the fashion industry indicates a strong relationship between consumer behavior and influencer marketing.
The findings suggest that brands should prioritize strategic influencer partnerships to reinforce their market presence.