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January 1, 2026Interdisciplinary Environmental Review

Whose attitudes turn into action Segmenting consumers based on their zero waste attitudes, intentions, and behaviours

Euodia Isabella Botha Melanie Wiese Michael Humbani

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Key Points

The analysis shows that distinct consumer segments emerge based on zero waste attitudes and behaviors.
Key evidence indicates specific intentions significantly influence actual behaviors toward sustainability.
Observational analysis focusing on consumer attitudes regarding zero waste behaviors highlights the importance of intentions.
Findings imply enhanced strategies for promoting sustainable practices among various consumer segments.

Implication

Observational analysis segments consumers based on zero waste attitudes, suggesting implications for sustainable development.

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Cite This Study

Botha et al. (2026) studied this question.

synapsesocial.com/papers/69a76849badf0bb9e87e43f6 https://doi.org/10.1504/ier.2026.10076185

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