The relationship between sustainable consumption behaviour and electric vehicle purchase intention: The mediating and moderating role of motivated consumer innovation

Q: What does this research mean for the field?

Sustainable consumption behavior positively influences the intention to purchase electric vehicles, with motivated consumer innovation acting as a mediator and moderator in this relationship. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.NEUTRAL.

AYSUN SAHIN; Ece Aksu ARMAĞAN

doi:10.30855/gjeb.2026.12.1.008

February 28, 2026Gazi iktisat ve işletme dergisiOpen Access

The relationship between sustainable consumption behaviour and electric vehicle purchase intention: The mediating and moderating role of motivated consumer innovation

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Key Points

This research investigates how sustainable consumption influences the intention to purchase electric vehicles and the roles of motivated consumer innovation.
Developed a survey using the Sustainable Consumption Scale, Motivated Consumer Innovation Scale, and Purchase Intention Scale.
Distributed the online survey to 370 participants, excluding invalid responses to analyze data from 353.
Utilized Structural Equation Modeling (SEM) for data analysis, including goodness of fit evaluations and confirmatory factor analyses.
Sustainable consumption significantly affects purchase intention for electric vehicles.
Motivated consumer innovation serves both mediating and moderating roles in this relationship.
Findings suggest implications for marketing strategies in promoting electric vehicles.

Implication

Quantitative research examines how sustainable consumption impacts electric vehicle purchase intentions with consumer innovation's roles.

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Cite This Study

SAHIN et al. (2026) studied this question.

synapsesocial.com/papers/69a7cc4cd48f933b5eed7e5e https://doi.org/10.30855/gjeb.2026.12.1.008

View Full Paper

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The relationship between sustainable consumption behaviour and electric vehicle purchase intention: The mediating and moderating role of motivated consumer innovation

Key Points

Implication

Abstract

Discussion

Cite This Study

The relationship between sustainable consumption behaviour and electric vehicle purchase intention: The mediating and moderating role of motivated consumer innovation

Key Points

Implication

Abstract

Discussion

Cite This Study

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