The article is dedicated to the philosophical and cultural analysis of "algorithms of intimacy" as a complex of practices and representations through which digital mediation (dating platforms, recommendation mechanisms, AI companions, and associated discourses) transforms the conditions for the possibility of closeness and recognition. Based on a comparison of foreign and domestic studies, it is shown that the commodification of relationships manifests in the reduction of the subject to a set of parameters, in the visual display of the self, in the platform economy of attention, and in the anthropomorphism of technological mediators. Additionally, extreme forms of intimacy industrialization (corporate schemes of romantic fraud) and practices of ritualizing connections with AI (including cases of symbolic "marriages") are examined as cultural symptoms of changing the status of commitment and reciprocity. Cinematic representations ("Her," "Zoe," "Her") are used as analytical material to reveal the collective norms and tensions of the platform era: from the idea of "tunable empathy" to the material rationality of partner selection. The methodology includes philosophical and cultural analysis of digital mediation, comparative-typological comparison of studies and cases, elements of discourse analysis of platform rhetoric, and interpretive examination of cinematic representations ("Her," "Zoe," "Her") as cultural models of intimacy. The scientific novelty of the work lies in the integration of disparate research lines into a single philosophical and cultural model of "algorithms of intimacy," where the commodification of relationships is viewed not as a side effect of technologies, but as a structural mechanism of platform order. Unlike approaches that limit themselves to either criticizing dating as a "market" or analyzing AI companions as "psychological support," the article illustrates a general cultural principle: the reduction of the Other to compatibility parameters, the redistribution of recognition through interface modes of visibility, and the transformation of closeness into an economically significant resource of attention. Additionally, the role of anthropomorphism as a cultural technology that normalizes the simulation of empathy is highlighted, as well as the diagnostic function of cinema, articulating the tension between the eventfulness of love and its procedural optimization. It is concluded that the key challenge is related to the changing status of reciprocity and commitment: intimacy is increasingly framed as a service and script, rather than as a meeting, which requires critical reflection on the boundaries between support, simulation, and exploitation.
Yaroslav Igorevich Klimov (Sun,) studied this question.