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March 4, 20260 citationsOpen Access

A Study on The Impact of Advertisement of Garments Purchase On The Students of Different Colleges of Nowgong

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MCMantu Kumar Chaudhary

Key Points

  • The study aims to explore the advantages and disadvantages of garment advertising on college students' purchasing decisions.
  • Conducted a survey among students from different colleges in Nowgong.
  • Analyzed the impact of advertisements on purchasing behavior.
  • Compared spending patterns and brand awareness among participants.
  • Advertising significantly influences students' garment purchasing decisions.
  • Increased brand awareness was observed among students exposed to advertisements.
  • Students demonstrated varying spending patterns based on the type of advertisements.

Abstract

Advertising plays an important role in today’s marketing world, especially for those products which are more convenient. Advertising is an important tool for attracting consumers and increasing sales. In this project, due to a trending impact of advertising on garment products on the consumers (students), a survey is carried over. The prime objectives of the study are to determine the benefits and disadvantage from the introduction of advertisement on garment purchasing among the students of Nagaon town, to analysis and compare the influence of advertisement on the students and also their spending patterns and also to determine the brand awareness among the students. As it is conducted on the topic “AN IMPACT OF ADVERTISING OF GARMENTS PURCHASING ON THE STUDENTS OF DIFFERENT COLLEGES OF NAGAON TOWN “, hence it is a guide for us in the future. We have tried our level best to cover all the important aspects of these topics. The topic includes the following body part – Introduction, methodology, result, acknowledgement and reference.

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Cite This Study

Mantu Kumar Chaudhary (2026) studied this question.

synapsesocial.com/papers/69a7cd6ed48f933b5eed9c4ahttps://doi.org/10.5281/zenodo.18831241
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