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Explores how alternative payment schemes improve affordability and accessibility of massage therapy, suggesting potential benefits for clients and therapists.
Massage therapy is a valuable health and wellness tool for many people. APSs may have a place in the industry as there may be enough interest from therapists and clients to engage in a system that is user-friendly, trustworthy, and safe, thus increasing the affordability and accessibility of massage therapy.
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Morgan et al. (2026) studied this question.
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