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March 6, 20260 citationsOpen Access

The Goldilocks Effect:How the “Just Right” Writing Styles of Global Corporate Responsibility Frameworks Shapes Their Use by Businesses

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ACAdam ChalmersRKRobyn; id_orcid 0000-0003-4215-2320 Klingler-Vidra

Key Points

  • The study aims to understand how the textual characteristics of GCR frameworks influence their adoption in corporate communications.
  • Analyzed CSR communications from 320 firms using natural language processing
  • Examined 4025 documents to assess the incorporation of GCR framework language
  • Investigated the relationship between language complexity and framework usage
  • Identified a significant relationship between language complexity and the extent of GCR framework use
  • Found the highest adoption rates of GCR frameworks when language is moderately complex
  • Demonstrated that overly simple or complex language reduces the integration of GCR frameworks in CSR communications

Abstract

The 21st century has witnessed a surge in the number of global corporate responsibility (GCR) frameworks issued by international organizations (IOs). Our study investigates whether and to what extent these frameworks shape businesses' CorporateSocial Responsibility (CSR) communications. Integrating insights from computational linguistics, we propose that the textual characteristics of GCR frameworks, mainly how they are written, play a crucial role in determining their use by businesses. Using natural language processing, we analyze CSR communications from 320 firms, encompassing 4025 documents, to determine the extent of their incorporation of text from GCR frameworks. The study identifies a “Goldilocks effect,” whereby businesses' use ofGCR framework is greatest when the language is neither overly simple nor excessively complex.

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Cite This Study

Chalmers et al. (2026) studied this question.

synapsesocial.com/papers/69aa7066531e4c4a9ff5a294https://doi.org/10.1111/rego.70133
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