Evolutionary analysis of game behavior interaction between ECP's regulation and influencer's content producing based on prospect theory

In recent years, with the rapid growth of China's e-commerce economy, complaints about illegal content posted on platforms have also been significantly increased. How to effectively regulate the behaviors of influencers is a key issue in the operation management of e-commerce platform (ECP). This study uses evolutionary game theory and prospect theory to conduct theoretical research and modeling on the regulatory behaviors of ECP and content producing behaviors of the influencers. The evolutionary dynamical system is numerically simulated and analyzed using phase diagrams and time series diagrams. The evolutionary system stability and impact relationship of game behavior interaction between ECP and influencers are studied in various scenarios, and some suggestions for ECP's regulation and influencers' producing behaviors are proposed.