How uncertainty shapes hotel strategies

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Companies operating within highly uncertain environments should seek to build and strengthen competitive intelligence systems. Such developments can subsequently help identify appropriate competitive strategies for respective heterogeneous and hostile market conditions. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.