The impact of digital transformation on competitive advantage of retail enterprises from the perspective of supply chain dynamic capabilities

This study examines how digital transformation (DT) enhances competitive advantage (CA) in Guangdong's retail sector, with supply chain dynamic capabilities (SCDC) as a mediator and channel integration as a moderator.Analysis of 429 survey responses using structural equation modelling reveals that DT directly improves both SCDC and CA.The three-dimensional SCDC construct partially mediates this relationship.Furthermore, strong channel integration amplifies DT's positive effect on CA.The findings integrate dynamic capability theory into retail supply chain management, offering practical insights for firms.