Digital Skills and Performance of Small Businesses in Riyadh, Saudi Arabia: The Moderating Effect of Attitude Towards Use

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Key Points

The aim is to explore how digital skills affect the performance of small businesses in Riyadh and the role of attitude towards use.
Examined the correlation between digital skills and performance in small businesses.
Analyzed the moderating effects of attitude towards the use of digital tools.
Utilized surveys and statistical analysis to gather and interpret data.
Found a positive relationship between digital skills and business performance.
Attitude towards using digital tools influenced the effectiveness of these skills.
Small businesses with favorable attitudes towards digital tools performed better than those with negative attitudes.

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Investigates the relationship between digital skills, performance, and attitude in small businesses, suggesting significant implications for growth.

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Bilal Ahmad Ali Al Khateeb (2026) studied this question.

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