Events in the tourism and hospitality sector are pivotal for destination competitiveness and economic diversification, yet their success hinges on a comprehensive feasibility assessment. This study addresses the fragmentation in existing literature by examining the multidimensional nature of event feasibility, encompassing market, financial, operational, socio-cultural, legal, and environmental perspectives. Guided by a systematic literature review, the study evaluates how digital transformation, sustainability imperatives, and resilience planning are reshaping feasibility frameworks in the postpandemic era. Case evidence from global contexts, such as the Tokyo 2020 Olympics and Expo 2020 Dubai, and Nigerian examples, including FESTAC ‘77 and the Calabar Carnival, illustrates that an integrated feasibility approach enhances both legitimacy and long-term outcomes, while neglecting key dimensions often leads to reputational and financial risks. Findings indicate that feasibility should be conceptualized not as a static technical checklist but as a dynamic and adaptive process that balances risk management, stakeholder inclusivity, sustainability, and innovation. The study proposes an integrated framework that bridges theoretical insights with practical application, offering value to event planners, policymakers, and destination managers seeking to design sustainable and resilient ventures.
Jamiu et al. (Thu,) studied this question.