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Findings reveal extensive gambling advertising exposure in Czech football, indicating the need for regulatory action.
The findings reveal extensive exposure to gambling advertising during Czech football broadcasts, substantially exceeding the levels documented in prior studies. The predominance of sports betting content and sophisticated promotional techniques, including celebrity endorsements and contextual adaptation to the approaching parliamentary elections, demonstrates comprehensive marketing strategies targeting broader audiences. These results highlight the need for regulatory consideration of gambling advertising exposure in sports broadcasting within the Czech Republic.
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Kovářík et al. (2026) studied this question.
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