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March 1, 2026Clinical Epidemiology and Global HealthOpen Access

Barriers and Facilitators of Generic Medication Substitution Among Healthcare Providers in Pakistan: A Qualitative Study.

Ayesha Azam Muhammad Amir Hamza Rehana Sarwat Bushra Batool Zahra Umair Ilyas Shanzah Anjum Uzair Aslam Ali Ahmed

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Key Points

The research aims to evaluate the knowledge, perceptions, and challenges related to generic medication substitution among healthcare providers in Pakistan.
Conducted semi-structured interviews with 40 healthcare providers in Islamabad and Rawalpindi
Utilized purposive and convenience sampling techniques
Transcribed interviews and performed thematic analysis using a phenomenological approach
Identified four key themes: perceptions of availability, strategies for affordable healthcare, barriers to adoption, and enablers of substitution.
Most providers acknowledge generics as cost-effective but express concerns regarding their efficacy and safety.
Healthcare providers' concerns highlight significant challenges in implementing a generic substitution policy.

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Implication

Qualitative study assesses perceptions and obstacles to generic medication use among healthcare providers, suggesting necessary improvements.

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Cite This Study

Azam et al. (2026) studied this question.

synapsesocial.com/papers/69b2585696eeacc4fcec7e5a https://doi.org/10.1016/j.cegh.2026.102326

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