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March 12, 20260 citationsOpen Access

Leveraging AI for Customer Success in Mobile Marketing Technology

Leveraging Artificial Intelligence for Scalable Customer Success in Mobile Marketing Technology: A Systematic Review and Strategic Framework

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Authors

EME. G. MishchenkoISIrina Smirnova

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Overview

Systematic review examines AI's impact on customer success in mobile marketing, suggesting improved strategies.

Key Points

  • This research aims to explore how artificial intelligence enhances customer success in mobile marketing technology.
  • Systematic review of 142 peer-reviewed studies from 2020 to 2025
  • Analysis of AI integration stages in customer support operations
  • Development of the AI-Driven Customer Success Maturity Model (AICSMM)
  • Net Revenue Retention (NRR) improvements ranged from 34% to 47%
  • 2.8x acceleration in client migration from mid-market to enterprise
  • Models trained on attribution-specific data achieved over 89% accuracy in health scoring

Cite This Study

Mishchenko et al. (2026) studied this question.

synapsesocial.com/papers/69b2589696eeacc4fcec8592https://doi.org/10.66308/air.e2026007
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