Human appreciation of flower colours as cultural ecosystem service in grasslands: A methodological approach

Background Grasslands provide key ecosystem services (ES), and yet, the cultural value linked to flower colour remains poorly quantified. This study presents a literature‐based approach to estimate human appreciation of flower colours in grassland as a cultural ES. Methods We introduce a flower colour appreciation value (FCAp value) that combines a flower colour appreciation index (FCAp index) with species abundances and flower colour area (FCAr). Four supramontane grasslands in Monti Sibillini (central Italy)— Bromopsis erecta , Carex macrolepis , Sesleria nitida and Sesleria juncifolia —were selected, representing continuous and discontinuous grassland types. Results FCAp values peaked between May and July. Continuous B. erecta grasslands showed the highest values, while discontinuous S. juncifolia showed the lowest values. Green provided the largest contribution to total appreciation, whereas secondary colours (pink, yellow, purple and white) varied among grasslands. Blue, despite a high FCAp index, had limited influence due to low abundance and reduced FCAr. Conclusions Inherent limitations related to the colour appreciation scale and phenological uncertainty leave room for refinement: this rapid and standardised method provides a valid alternative to resource‐intensive field campaigns, particularly in remote or rugged study areas. It complements remote‐sensing and valuation approaches, enhances assessment of cultural ES and supports integration of landscape aesthetic values into grassland management and ES bundles.