Cross-sectional analysis evaluates sunscreen ingredients and claims in baby products, suggesting regulatory needs.
This cross-sectional study analyzed the top 100 bestselling "baby" sunscreens on Amazon to evaluate ingredient composition, formulation types, and marketing claims of popular products. Among the 94 products evaluated, 100% were broad-spectrum and at least SPF 30, 76.6% were mineral-based, and 92.6% were water-resistant, consistent with American Academy of Dermatology's recommendations. Marketing labels such as "pediatrician tested," "dermatologist tested," and "non-nano" were common but lacked standardized definitions or regulatory oversight. These findings highlight the need for greater regulation in sunscreen labeling and marketing.
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Yaldo et al. (2026) studied this question.
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