From "Viewing" to "Experiencing": A Study on the Embodied Communication Practices of Museum Cultural and Creative Products

This paper explores the paradigm shift in museum cultural and creative products from "viewing" to "experiencing" based on embodied communication theory.Research has found that cultural and creative products achieve an embodied transformation in cultural dissemination through three dimensions: tactile design, digital technology integration, and scenario construction. This effectively breaks through the limitations of traditional visual communication.This shift has profound implications for deepening understanding, fostering identity formation, and driving cultural innovation. It not only addresses the theoretical gap of "the absence of the body" in traditional cultural dissemination studies but also offers new practical pathways for the development of museum cultural and creative products.