Research investigates cultural values of campus mottos in Zhejiang Yuexiu University, suggesting a sustainable dissemination system.
The campus cultural and creative products originated from the campus mottos as"Harmony, Integrity,Cultivation,Paragon" are the material carrier embodying the unique cultural brand and historical characteristics of Zhejiang Yuexiu University. The dissemination of their connotative and cultural values endows the school mottos with lasting and eternal cultural vitality. By deeply exploring the basic characteristics, core elements and spiritual connotations of the "Harmony,Integrity,Cultivation,Paragon" school mottos cultural brand, and systematically designing and developing cultural and creative products with school mottos cultural symbols, this paper aims to construct a sustainable dissemination system of the school mottos culture to carry forward the school mottos culture. The school mottos are still guiding our journey with rich cultural connotations. Following this school mottos, we foster "Harmony" within ourselves and our community, built upon a foundation of unwavering "Integrity". Through dedicated "Cultivation" of knowledge and character, we strive for continuous growth. Together, these principles inspire us to become "Paragons"—not merely excellent individuals, but ethical beacons who contribute positively to the world, fanning and lighting the way for others.
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Xueying et al. (2025) studied this question.
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