Analysis of couple blogger content effects on youth relationship planning, indicating impactful dynamics.
This study explored the influence of Short Video on romantic relationship planning of youth groups, and constructed an integrative analysis model based on planning behavior theory, social learning theory and interactive ritual chain theory. A detailed questionnaire survey was conducted among 177 young people aged 18 to 35. Structural equation model was used to analyze the results. The following conclusions were drawn: firstly, the authenticity of the content of Short Video lovers 'blogs has a positive effect on young people's attitude towards romantic relationship planning; secondly, subjective norms and perceptual behavior control can directly and positively predict young people's romantic relationship planning intention.
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Hua Yuping (2025) studied this question.
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