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March 14, 2026Journal of Organizational EthnographyOpen Access

One more piece: transformative consumption experiences and organized sub-cultures of speed puzzling

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Authors

ATAarni Tuomi

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Overview

Autoethnography uncovers consumer transformation in speed puzzling, suggesting new business opportunities.

Key Points

  • This research aims to explore consumer transformation processes within the emerging sub-culture of speed puzzling.
  • Adopted an autoethnographic approach to document personal transformation.
  • Utilized comprehensive reflective journaling with 106 entries over 16 months.
  • Analyzed the practices and experiences of joining the speed puzzling community.
  • Illustrated the significance of autoethnography in understanding consumer transformations.
  • Highlighted monetization opportunities in the context of transformative experiences.
  • Developed a six-stage model of consumer transformation specific to speed puzzling.

Cite This Study

Aarni Tuomi (2026) studied this question.

synapsesocial.com/papers/69b4fb8db39f7826a300bc60https://doi.org/10.1108/joe-06-2025-0090
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