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March 1, 2024

Mobilising competitive intelligence as a social media tool for strategic marketing communication of restaurants in Durban.

Udo James. Akpan Sazelo Michael. Mkhize Akorode Oluwadamilare. Ayinde

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Key Points

The research examines the role of competitive intelligence in improving marketing strategies for restaurants.
Analysis of social media as a tool for marketing communication
Case studies on restaurants in Durban
Exploration of competitive intelligence strategies
Identified effective social media strategies utilizing competitive intelligence
Noted an improvement in customer engagement and marketing outreach

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Implication

Research demonstrates competitive intelligence improves strategic marketing communication for restaurants, suggesting enhanced engagement.

Abstract

Research Articles. Criminology and Forensic Studies.

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Cite This Study

Akpan et al. (2024) studied this question.

synapsesocial.com/papers/69b6069b83145bc643d1ca59 https://doi.org/10.31920/2516-2713/2024/7n1a1

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