Purpose: This study integrates the KANO model, Institutional Theory, DOI, and TAM to identify factors affecting the adoption and use intention of digital procurement platforms in R supply chain pressure was not. The effect of technological efficiency was stronger for office workers than for researchers.Conclusion: Effective platform diffusion requires an integrated approach considering organizational support and user satisfaction. This research expands the theoretical foundation for R&D technology adoption and provides practical, data-driven guidelines for platform strategy.
Song et al. (Wed,) studied this question.