The Pokémon Go Phenomenon

This article explores the phenomenon of Pokémon Go, the augmented reality mobile game that became a global sensation since its release in 2016. Developed by Niantic in collaboration with Nintendo and The Pokémon Company, Pokémon Go combined GPS technology, real-world exploration, and Pokémon gameplay to create an unprecedented interactive experience. The article discusses its origins in Niantic’s Ingress, its gameplay mechanics such as team selection, PokéStops, gyms, PvP battles, and the use of Pokémon Go Plus devices. Additionally, it examines both the advantages —encouraging physical activity, socialisation, and exploration— and the disadvantages, including safety concerns, privacy considerations, and device resource usage. The piece highlights the roles of key figures such as Junichi Masuda, Tsunekazu Ishihara, John Hanke, and Shigeru Miyamoto, and reflects on the cultural and technological impact of Pokémon Go over ten years, as of 2026.Originally published on CoolJapan.es.