International Handbook of Corporate Communication (Book).

Key Points

• The review aims to assess the contributions of the International Handbook of Corporate Communication.
• Critically analyzes the book's themes and structures
• Examines strategies discussed within the text
• Evaluates the relevance of global communication practices
• Identifies key strategies for effective corporate communication
• Highlights variations in branding and stakeholder engagement practices
• Emphasizes the importance of adapting communication strategies globally