Large Language Models for Market Research: A Data-Augmentation Approach

Key Points

• This research aims to improve market research analysis by integrating generated and real data using large language models.
• Develop a statistical data augmentation framework.
• Combine generated data from large language models with real market data.
• Conduct conjoint analysis to assess the impact of augmented data.
• Enhanced predictive accuracy in market trends.
• Increased insights from data integration compared to using real data alone.