Positive emotional harm prevention (safer) gambling messages: Results of an online experiment.

Key Points

• This research aims to evaluate the effectiveness of positive emotional messages for reducing gambling harms.
• Conducted an online experiment to assess various messaging strategies.
• Compared existing positive emotional messages with novel alternatives.
• Targeted audiences experiencing substantial gambling harms.
• Novel messages showed potential for better performance than existing options.
• Positive emotional messages were generally well-received among the target audience.