Travel Preferences Among Car Drivers At Urban And Regional Multimodal Mobility Hubs: A Stated Choice Experiment

Multimodal mobility hubs are emerging as an effective solution for integrating various transport modes and reducing reliance on private cars. Their successful design and implementation require a thorough understanding of factors affecting user preferences and behaviors concerning the hubs and the transport modes they offer. This study used a stated choice experiment to examine the travel preferences of car drivers in the Netherlands, distinguishing between urban and regional hubs. The design included hub characteristics, mode attributes, and contextual variables. The results from an error component multinomial logit models show that private cars remain the preferred mode when offered either type of hubs. Factors like sunny weather, shorter travel distances, and free parking at hubs increased hub attractiveness. Buses and trains were preferred in urban and regional hubs, respectively, compared to shared e-bike, share e-scooter and shared car. Younger, highly educated, and middle-income respondents show greater inclination toward shared modes, indicating a promising target group for mobility hub adoption.