The Paradox of Appropriation: A History of Media Technology and Propaganda in Rwanda, 1900–1964

Scholars of the 1994 Rwandan genocide agree that media technology and propaganda played a role in mobilizing ordinary Rwandans in 1994 to commit genocide. Underappreciated in these inquiries is the history of the introduction of media technology and propaganda in Rwandan society by missionaries, technologies Rwandans later appropriated and applied to a pursuit of self-determination, but also in support of perpetrating genocide. A close examination of the social and political context of Rwanda’s colonial era and Catholic evangelism reveals a variety of motives for adopting propaganda as a strategy for evangelizing and rallying support for decolonization. This article casts light on the actors’ conviction that propaganda would work, to underscore the value collectively placed on propaganda’s ability to influence human behavior.